Design Thinking Series: Empathy/Personas & Problem Identification

During the first webinar of the four-part Design Thinking Series, we will discuss how important it is to truly understand the problem your product or service is trying to solve. You will learn how to develop personas and empathy for the potential users, which can be incorporated into a more successful design. You will be exposed to tools that will help you to observe, engage, watch and listen to the potential user, to get a realistic understanding of the end user’s experiences.

Watch the webinar below:


 

Speakers:

Marianne Alleyne – Research Scientist and Lecturer
Department of Entomology at University of Illinois

Aimy Wissa - Director of the Bio-inspired Adaptive Morphology Lab
Mechanical Science and Engineering Department at the University of Illinois

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