Demo Day: Story Circles

Date and Time: Monday, November 12 │ 9:00 AM – 12:00 PM
Fee: $10 USD │ $12.50 CND

Active participant registration limited to the first 50 participants. An additional complimentary 20 observer seats available at the door, first-come, first-served.

Story Circles is a new form of communication training for research scientists and communicators, applicable to everything from grant proposals to research papers to oral presentations. Invest in yourself and reserve a seat for the DEMO Day to build your communication skills. 

The program consists of two parts:

DEMO DAY - a one day event for up to 50 participants which provides an introduction and explanation of what is involved in committing to the full program, and then;

STORY CIRCLES* - the training itself which consists of 10 one-hour sessions spread over three months. Story Circles was created by scientist-turned-filmmaker Randy Olson, author of three books on science communication including the recent, “Houston, We Have A Narrative” from University of Chicago Press. It is built around the ABT Framework developed by Olson and to date has involved over 1,000 scientists and communicators from a range of universities and government agencies including USDA, National Park Service, NASA, USGS and US Fish and Wildlife Service.

During DEMO DAY, Randy Olson will be joined by Jayde Lovell as they facilitate the training.

Jayde is the CEO of ReAgency Science Marketing, and host of ScIQ, the science show on The Young Turks Network in New York City. Jayde also directs video news production at the New York Hall of Sciences, and in 2015 was a winner of “The Next MacGyver” television production competition by the National Academy of Engineering.

After studying neuroscience as an undergraduate and earning a Masters degree in Science Communications at the University of Melbourne, Jayde was recruited as Vice President of Digital for Weber Shandwick, the world’s largest PR agency. After seeing how easily science could be misused for profits, she decided her career was in need of a change.

Her first move was to New York City, where she founded ReAgency, a science public relations firm, with the vision to work exclusively with science-based clients. Her client list includes NASA, the Tyler Prize for Environmental Science, Academic Ventures Exchange, USDA, and the American Institute of Physics.

Jayde was named in Anthill’s ’30 Under 30,” has appeared with President Obama at SxSW in Austin, Texas, lectured on science marketing at NYU & Yale, has given speeches to Google and YouTube, and hosted live TV at Harvard University.

*After November 12, participants will have the option to sign up for a weekly Story Circles group. The workshop registration fee will be applied to the 10-week story circles fee. An additional $190 USD ($240 CND) will be collected by ESA after the meeting for participants who wish to continue with story circles.


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